Last year, the infamous ice bucket challenge took over all forms of social media. Celebrities and teenagers poured a bucket of ice on themselves to spread awareness of a disease called A.L.S. otherwise known as Lou Gehrig’s disease which is a neurodegenerative ailment. Initially this challenge got a lot of criticism as people said that it was a way for people to feel good about helping a cause without actually doing anything. Though recently scientists studying A.L.S. have discovered a major break through that could possibly lead to a cure for the disease. This breakthrough, they say, would not have been possible without the money raised from the challenge.
Another example of a highly successful social media ‘movement’ resulting in some long term benefit is Kony 2012. Joseph Kony, the guerrilla leader from Uganda accused of war crimes and crimes against humanity was the subject of another very popular social media campaign. He is still on the run but after the social media success of the movement the United States and Africa have used their resources to try and prevent Kony from doing harm and killings by his group have gone down by 90% in the last few years.